Amazon launched Kindle reader detonated the eBook market
Sina Technology Luo Liang
e-book reader, the iPad tablet computer and other electronic equipment selling driven the rapid development of the book industry. Amazon, Apple and other U.S. companies in this rapidly developing field, enjoying huge profits, Hanwang, grand, Dangdang is only waiting for the turning point in a difficult industry environment.
last Wednesday, Amazon announced the new Kindle Paperwhite electronic reader has sold out. Current users can still book this product, but need to wait 4-6 weeks before shipment.
new Kindle reader is out of stock is a microcosm of the popular e-book market in the United States, in a short span of three years time, e-book of this reading devices brought sales not only more than the paper on the Amazon platform book sales, detonated the e-book market in the United States as a whole.
Amazon launched Kindle, Barnes & Noble, Apple, Google, Microsoft and other vendors are entering the e-book market. At the same time, the Chinese company Hanwang, Shanda Literature, Dangdang also spotted the opportunity to have involved. However, compared to the siren song of the e-book market in the United States, domestic e-book development status is not optimistic.
Amazon detonated the U.S. e-book market
2011 May 20, 2010, Amazon announced its kindle e-book sales for the first time more than paper books. Distance Amazon launched the kindle reader only three years time.
this data is now growing fast. According to the latest data released by the Amazon by the end of August this year, Amazon Kindle dedicated e-book purchase, download or from the Kindle library lending total number of more than 100 million times.
in this fast-growing market, Amazon occupied the initiative, Apple, Barnes & Noble, Google, Microsoft and other vendors to follow up quickly. UBS analyst pointed out, the current e-book has accounted for about 30% share of the U.S. book market. Experts predict that by 2016, U.S. e-book is expected to occupy 50% of the market share of the book market.
Hanwang General Manager Chen Shaoqiang Sina Technology Amazon have advantages in technology, book sales channels through the online platform, has accumulated a large number of content resources and users Timberland Mens Boots, to enter the field of e-books is actually a a natural thing.
He also pointed out that the U.S. e-book market rapid growth also benefited from the environment, such as a good system of copyright protection, recognition and acceptance of the users of the eBook, active participation of traditional publishers.
long-term study of digital publishing, one hundred, CEO Cheng Sanguo that Amazon was able to detonate the e-book market, the first is well integrated library resources, users, reading devices; Secondly, the platform's powerful ability to sell convince publishers to provide e-books; Finally, sales of e-books taking into account the balance of interests of the whole industry chain.
domestic enterprises difficult imitation Amazon
ebook rapid development in the United States at the same time UGG Nadaleen Boots Sale, many companies began to enter the field, which includes mainly to sell e-book reader Hanwang company Shanda Literature of science and technology Northface Backpacks Sale, mainly to the sale of the original literary content, as well as Dangdang and Jingdong Mall and other e-commerce.
However, no company can successfully mimic the Amazon model real, they are usually in the terminal UGG Women's Langley, the user, the content of a short board.
Hanwang Technology, for example, it is mainly by selling e-reader hardware profitability also launched Hanwang short board to make up the content, but until now still failed to reverse the loss of the e-book business circumstances . The Dangdang
is the largest book sales platform, but it was not until the end of last year, on-line e-book business. It recently launched its own brand of e-book reader terminal to see too much difference Timberland Fur Lined, but multiple users said, the experience with the Amazon Kindle.
Shanda Literature independent digital content platform, and launched its own reading terminal, is seen as most companies like Amazon mode, but the lack of access to traditional books electronic content too many traditional publishers support.
outlook is not optimistic
the status quo for the domestic digital publishing, a veteran of the digital publishing industry Sina Technology said, development, but e-books publishing trends, That is true. pay to read traditional publishers only concerned about the immediate benefits.
Chen Shaoqiang also expressed a similar view. The general mentality of the traditional domestic publishing house, he said, is
Cheng Sanguo said, e-book reader market. 2011 estimated at about 100 billion yuan).
talk about the profitability of the problem, rather pessimistically, said Chen Shaoqiang domestic e-books enterprises are to earnings five years after. Northface Women's Down Jackets Sale. ; reports: the e-book market faltering piracy free reading habits, mainly because of 2012 or in the first year of China's B2C e-book market Google e-book market development effort to challenge Apple Amazon difficult the Chen Xin interpret digital publishing market puzzle book or content only won 10% of the market for of Wang Mei eBook users favor Amazon Apple> guess you like
e-book reader, the iPad tablet computer and other electronic equipment selling driven the rapid development of the book industry. Amazon, Apple and other U.S. companies in this rapidly developing field, enjoying huge profits, Hanwang, grand, Dangdang is only waiting for the turning point in a difficult industry environment.
last Wednesday, Amazon announced the new Kindle Paperwhite electronic reader has sold out. Current users can still book this product, but need to wait 4-6 weeks before shipment.
new Kindle reader is out of stock is a microcosm of the popular e-book market in the United States, in a short span of three years time, e-book of this reading devices brought sales not only more than the paper on the Amazon platform book sales, detonated the e-book market in the United States as a whole.
Amazon launched Kindle, Barnes & Noble, Apple, Google, Microsoft and other vendors are entering the e-book market. At the same time, the Chinese company Hanwang, Shanda Literature, Dangdang also spotted the opportunity to have involved. However, compared to the siren song of the e-book market in the United States, domestic e-book development status is not optimistic.
Amazon detonated the U.S. e-book market
2011 May 20, 2010, Amazon announced its kindle e-book sales for the first time more than paper books. Distance Amazon launched the kindle reader only three years time.
this data is now growing fast. According to the latest data released by the Amazon by the end of August this year, Amazon Kindle dedicated e-book purchase, download or from the Kindle library lending total number of more than 100 million times.
in this fast-growing market, Amazon occupied the initiative, Apple, Barnes & Noble, Google, Microsoft and other vendors to follow up quickly. UBS analyst pointed out, the current e-book has accounted for about 30% share of the U.S. book market. Experts predict that by 2016, U.S. e-book is expected to occupy 50% of the market share of the book market.
Hanwang General Manager Chen Shaoqiang Sina Technology Amazon have advantages in technology, book sales channels through the online platform, has accumulated a large number of content resources and users Timberland Mens Boots, to enter the field of e-books is actually a a natural thing.
He also pointed out that the U.S. e-book market rapid growth also benefited from the environment, such as a good system of copyright protection, recognition and acceptance of the users of the eBook, active participation of traditional publishers.
long-term study of digital publishing, one hundred, CEO Cheng Sanguo that Amazon was able to detonate the e-book market, the first is well integrated library resources, users, reading devices; Secondly, the platform's powerful ability to sell convince publishers to provide e-books; Finally, sales of e-books taking into account the balance of interests of the whole industry chain.
domestic enterprises difficult imitation Amazon
ebook rapid development in the United States at the same time UGG Nadaleen Boots Sale, many companies began to enter the field, which includes mainly to sell e-book reader Hanwang company Shanda Literature of science and technology Northface Backpacks Sale, mainly to the sale of the original literary content, as well as Dangdang and Jingdong Mall and other e-commerce.
However, no company can successfully mimic the Amazon model real, they are usually in the terminal UGG Women's Langley, the user, the content of a short board.
Hanwang Technology, for example, it is mainly by selling e-reader hardware profitability also launched Hanwang short board to make up the content, but until now still failed to reverse the loss of the e-book business circumstances . The Dangdang
is the largest book sales platform, but it was not until the end of last year, on-line e-book business. It recently launched its own brand of e-book reader terminal to see too much difference Timberland Fur Lined, but multiple users said, the experience with the Amazon Kindle.
Shanda Literature independent digital content platform, and launched its own reading terminal, is seen as most companies like Amazon mode, but the lack of access to traditional books electronic content too many traditional publishers support.
outlook is not optimistic
the status quo for the domestic digital publishing, a veteran of the digital publishing industry Sina Technology said, development, but e-books publishing trends, That is true. pay to read traditional publishers only concerned about the immediate benefits.
Chen Shaoqiang also expressed a similar view. The general mentality of the traditional domestic publishing house, he said, is
Cheng Sanguo said, e-book reader market. 2011 estimated at about 100 billion yuan).
talk about the profitability of the problem, rather pessimistically, said Chen Shaoqiang domestic e-books enterprises are to earnings five years after. Northface Women's Down Jackets Sale. ; reports: the e-book market faltering piracy free reading habits, mainly because of 2012 or in the first year of China's B2C e-book market Google e-book market development effort to challenge Apple Amazon difficult the Chen Xin interpret digital publishing market puzzle book or content only won 10% of the market for of Wang Mei eBook users favor Amazon Apple> guess you like
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