REVIEW: a Li Ning distributors and then this article confided electricity
supplier to the rise of shops really painful. 7 stores from one shop to the most
prosperous, from the 2008 peak to the trough. Online and offline contradictory,
the rise of electricity providers why cause terminal throes. Doubt that the
solution of the text is well worth studying. Read The distributors Confessions:
my distributor Li Ning, a county-level city in Li Ning sales system level
most end. The same time, I am also a Since joining Li Ning, seven stores from
one shop to the most prosperous, from annual sales of less than a million
brilliant when tens of millions of sales from the 2008 peak to the trough now.
Although joining Li Ning, more than seven years, but the experience of the
company's brilliant and recession. However, I believe that Mr. Li Ning and the
new team will soon be the Li Ning to bring out the trough, looking forward to
Phoenix, Li Ning Pan Nirvana.
on the Internet recently many of the evaluation of Li Ning, some dealers from Li Ning, some staff departures from the Li Ning Company, some from people in the industry. These evaluations also really reflects the problems encountered by Li Ning and before the wrong direction. I will not go into details, because Li Ning is reform of these issues, as distributors, we did receive the message of these reforms and practical actions. But the thing that worries me most is the subject of this article, and few people seem to put forward, but distributors which this concern is very serious. Here, I would like to elaborate on their point of view, my education is limited, some places may see is not so clear, and I hope to see the article and people concerned about Li Ning can give an objective evaluation and guidance.
it comes to electricity providers, can not fail to mention Taobao. Taobao since its inception in 2003, with sales increasing reach 1 trillion yuan in annual sales, registered members also have billions of dollars. Since I registered Taobao since 2005, has been in the Taobao and day cat on consumer ultra 250,000 yuan as 80, online shopping has deeply into my life. Beginning catenary purchased when I first selected the store and then go home orders online purchase. To now, with the online shopping experience judgment, has many Taobao mart seller Lynx businesses selected to their own satisfaction with the goods, they were reluctant to go to the store. Experienced in the course of my online shopping is, most online shoppers. For online shopping, I love and hate, love provides convenience as well as low-cost, high-quality products for my life, these are physical stores can not be compared. Hate this business model indeed affect my business. Little people already in the shops try photographed Item and style walk away after 2006, some customers but also directly will buy online. 10 years, this phenomenon is more and more serious with the development of science and technology as well as the mobile phone network and functional applications, a lot of people to shop directly out mobile phones to compare prices, shopping guide worked so hard to service a lot in return, but is a customer walk away. Shopping guide often ask me UGGs Mens Neumel Short Boots Sale, why the price is so cheap online? Faced with this problem, I can not answer, sometimes against one of the informed shopping guide online are generally fake, no quality assurance. As a shop owner, as a veteran online shoppers, I said do not make their own peace of mind. I clearly understand some fake Taobao, but most of them are genuine, even with Li Ning Company's authorized, for example, before sales is the fire of the ancient star Li Ning.
why Taobao sales price is lower than my mining Bid?
the first time, I do not understand, do not understand why Taobao sales price is lower than my mining Bid? Finally, through these channels, to understand the reasons, almost all of the bazaar sellers are not in stock sales through superior agent on behalf of these superior agent is TOP-level dealers, they have a large number of the purchase price of goods and lower mining. It is also because the price lower than the purchase price of our distributors in the sales channel chaos, it also brings some distributors take the risk through Taobao to find channels Chuanhuo certified shop to The kinds of costs are rising, but also some profits to ensure their own shop. These phenomena not only to the original dealer management difficulties, shop situation with Japanese TV drama more because in the long-term resources to brand a bad influence, reducing the brand's reputation in the local Jinjiang-based brand, and replaced. The electric suppliers
than that, In 2011, several rounds of promotional activities Taobao has really affected the business of physical stores, combined with keen on online shopping 80-90 and affect them 50-60 elders. Such as Taobao Although nothing changes compared to the previous price, but the publicity of this promotion is unprecedented, to let more people know that online shopping. These promotional activities, you can obviously found the entity store sales decline rapidly. This undeniable electricity supplier so far still can not replace the physical stores, but this effect will make many entities shops closed and thus affect the real sales. For example, in the second and third tier cities almost see the presence of less than a bookstore in my city, and even the Xinhua Bookstore fade from the best location in the district, and the facade leased out. This is the first in the online shopping industry out in physical stores. Li Ning fate may not be so miserable, but also need to be vigilant. Such as Li Ning, a shop monthly store efficiency 100,000 breakeven, no online shopping affect sales of 13 million, and decreased gradually under the influence of the online shopping store efficiency, and the various costs increasing with the social development, sales can not be the security deficit boss began to shut shop. Perhaps the owner of the shop in other industries, but eventually Li Ning, the loss of a year can be shipped millions of shops. Which in the end is who losses more than nature can tell, this channel is no the Li Ning electricity supplier is not necessarily able to grow much share of other brands may be replaced, or the Department of Jinjiang or Amoy brand. I most brilliant seven shops are also closed two more or less because of this reason. Li Ning futures orders reduction is not no such reason.
what happened on September 19 of this year can not let our attitude towards electricity supplier for Li Ning Company disappointing day in our shop for customers to play the Li Ning sales system EPOS store receipts Bring the Pro Li Ning official welcome concept Mall words its website for the mall publicity and promotion of Baidu link has also been the site link. But these are not enough to let our disappointment was when we visit the site to its membership system shocked, spending 980 yuan, again shopping audience 5.5 fold, which contains many 2012Q3 selling goods, such as Ning arc. 5.5 fold and I buy season discounts, even lower than most of the distributors buy discount our distributors what to do? Below physical stores asked why the price when I, as a consumer to communicate with customer service, told each other because they are factory direct supply of physical stores buying through them, this argument had to let us chilling. Mentioned in the official Mall Home link the campus agency business, I have to consult the identity of our local students to discount is 5.5 fold, based on sales in the late perhaps rebate. Learned this information, the recognition and confidence of Li Ning reform reduced by half, a time when the the 2013Q2 order submission time, I have set a very conservative amount, because I can not see the future in the form of, to see the future of online shopping entity in the end can affect how much? See Li Ning Company will make the change of electricity supplier? Taobao mart sales, we can also explain to the customer which is fake, what kind of explanation when we rise to the official mall?
online and offline balance change balance
this point, you may have questions Is it only Li Ning, is that right? Other brands and industry? Through my research found that sports brands almost all have been more or less online shopping, each brand are afraid of the fall of the market Mens Timberland Boots Sale, and have established their own flagship store and network distribution channels UGG Knightsbridge. Online shopping is not cheap to almost not be able to survive, not cheap and there is no volume, which is an accepted fact of online shopping, this mode too great a blow in the line, and ultimately destroyed likely than others, and own brands and channels. Either canceled join the wholesale mode into retail mode, which can be controlled on the market as a whole. If not balanced line online interests, this will probably be the best mode.
Did not do online and offline balanced mode? The answer is no, which is often said O2O mode. Here I can share a personal experience, 11 years to buy building materials UGGs Classic Tall Dylyn Sale, decoration marriage room, just encountered 51 promotional Taobao, buy Dekor parquet line price to about 400, the line is not to 200 Dekor flagship store customer service informed when I photographed payment will be issued to the local dealer, site installation and after-sales service by the local dealer. Convention site installation time and Accessories select goods sent to the local dealer, local dealers phone to inform me. I chat thing about online shopping to meet dealer after a long time dealer boss told me that their first online shopping customers, I ask not affect them, the boss said Dekor installed and accessories and after-sale rebates must choose their accessories and installation fees they can earn. Nothing to lose profits than before. This mode should be a variety of brands should learn from, buy online, offline service, so that the combination of the two. In fact, Taobao is not only Dekor so many brands this mode. TATA wooden doors, and Europe to send cabinet Men's UGG Butte Clearance, these are some O2O mode I found in the decoration of the marriage room to do a better brand. This will not only stabilize the existing sales channels, online recruiting more customers for brands and distributors to bring more sales and profits, to kill two birds with one stone. I think it is so advanced supply chain management and logistics, Li Ning is also not difficult to implement this mode!
For this mode, an initial direction for reference: 1 line ordering mode use the existing model, divided into stable first order of general models and A + models several production lines in my mind sold under running water. 2, online new pricing compared with the line between 15-30% lower, both to meet the online shopping cheap mentality and can maintain good line price. 3 integrated network of sales channels, the only retained Li Ning official shop Chuanhuo code management, tracking to distributors, privately participate in this mode is canceled after the discovery of online sales. 4, the establishment of a national online sales line service platform, all dealer and willing to participate in the quality level distributors to establish their own line service department. Online sales directly to consumers in accordance with the regional express, give your local dealer or distributor rebates in accordance with the delivery address. Line service department for follow-up after-sales service and maintenance, to stabilize customer base. Improve the reputation of the brand North Face Windstopper Jackets Sale. 5, all involved in this mode the shop to create a consumer experience, experience Li Ning, the latest technology and sports technology platform to enhance brand professional.
we not only want to see the change of Li Ning contract resources to change the mode of ordering, product changes, and inventory control. Li Ning can change for the better in the electricity supplier.
a reborn!
Share: (function () {var user = sinaSSOManager.getSinaCookie (); if (user) {document.write ('> Related reports: Li Ning, you get it working after 90! Ning: old native Overlord, Today, both internal and external Li Ning to open shop in the U.S. Pathfinder overseas online channels> guess you like
on the Internet recently many of the evaluation of Li Ning, some dealers from Li Ning, some staff departures from the Li Ning Company, some from people in the industry. These evaluations also really reflects the problems encountered by Li Ning and before the wrong direction. I will not go into details, because Li Ning is reform of these issues, as distributors, we did receive the message of these reforms and practical actions. But the thing that worries me most is the subject of this article, and few people seem to put forward, but distributors which this concern is very serious. Here, I would like to elaborate on their point of view, my education is limited, some places may see is not so clear, and I hope to see the article and people concerned about Li Ning can give an objective evaluation and guidance.
it comes to electricity providers, can not fail to mention Taobao. Taobao since its inception in 2003, with sales increasing reach 1 trillion yuan in annual sales, registered members also have billions of dollars. Since I registered Taobao since 2005, has been in the Taobao and day cat on consumer ultra 250,000 yuan as 80, online shopping has deeply into my life. Beginning catenary purchased when I first selected the store and then go home orders online purchase. To now, with the online shopping experience judgment, has many Taobao mart seller Lynx businesses selected to their own satisfaction with the goods, they were reluctant to go to the store. Experienced in the course of my online shopping is, most online shoppers. For online shopping, I love and hate, love provides convenience as well as low-cost, high-quality products for my life, these are physical stores can not be compared. Hate this business model indeed affect my business. Little people already in the shops try photographed Item and style walk away after 2006, some customers but also directly will buy online. 10 years, this phenomenon is more and more serious with the development of science and technology as well as the mobile phone network and functional applications, a lot of people to shop directly out mobile phones to compare prices, shopping guide worked so hard to service a lot in return, but is a customer walk away. Shopping guide often ask me UGGs Mens Neumel Short Boots Sale, why the price is so cheap online? Faced with this problem, I can not answer, sometimes against one of the informed shopping guide online are generally fake, no quality assurance. As a shop owner, as a veteran online shoppers, I said do not make their own peace of mind. I clearly understand some fake Taobao, but most of them are genuine, even with Li Ning Company's authorized, for example, before sales is the fire of the ancient star Li Ning.
why Taobao sales price is lower than my mining Bid?
the first time, I do not understand, do not understand why Taobao sales price is lower than my mining Bid? Finally, through these channels, to understand the reasons, almost all of the bazaar sellers are not in stock sales through superior agent on behalf of these superior agent is TOP-level dealers, they have a large number of the purchase price of goods and lower mining. It is also because the price lower than the purchase price of our distributors in the sales channel chaos, it also brings some distributors take the risk through Taobao to find channels Chuanhuo certified shop to The kinds of costs are rising, but also some profits to ensure their own shop. These phenomena not only to the original dealer management difficulties, shop situation with Japanese TV drama more because in the long-term resources to brand a bad influence, reducing the brand's reputation in the local Jinjiang-based brand, and replaced. The electric suppliers
than that, In 2011, several rounds of promotional activities Taobao has really affected the business of physical stores, combined with keen on online shopping 80-90 and affect them 50-60 elders. Such as Taobao Although nothing changes compared to the previous price, but the publicity of this promotion is unprecedented, to let more people know that online shopping. These promotional activities, you can obviously found the entity store sales decline rapidly. This undeniable electricity supplier so far still can not replace the physical stores, but this effect will make many entities shops closed and thus affect the real sales. For example, in the second and third tier cities almost see the presence of less than a bookstore in my city, and even the Xinhua Bookstore fade from the best location in the district, and the facade leased out. This is the first in the online shopping industry out in physical stores. Li Ning fate may not be so miserable, but also need to be vigilant. Such as Li Ning, a shop monthly store efficiency 100,000 breakeven, no online shopping affect sales of 13 million, and decreased gradually under the influence of the online shopping store efficiency, and the various costs increasing with the social development, sales can not be the security deficit boss began to shut shop. Perhaps the owner of the shop in other industries, but eventually Li Ning, the loss of a year can be shipped millions of shops. Which in the end is who losses more than nature can tell, this channel is no the Li Ning electricity supplier is not necessarily able to grow much share of other brands may be replaced, or the Department of Jinjiang or Amoy brand. I most brilliant seven shops are also closed two more or less because of this reason. Li Ning futures orders reduction is not no such reason.
what happened on September 19 of this year can not let our attitude towards electricity supplier for Li Ning Company disappointing day in our shop for customers to play the Li Ning sales system EPOS store receipts Bring the Pro Li Ning official welcome concept Mall words its website for the mall publicity and promotion of Baidu link has also been the site link. But these are not enough to let our disappointment was when we visit the site to its membership system shocked, spending 980 yuan, again shopping audience 5.5 fold, which contains many 2012Q3 selling goods, such as Ning arc. 5.5 fold and I buy season discounts, even lower than most of the distributors buy discount our distributors what to do? Below physical stores asked why the price when I, as a consumer to communicate with customer service, told each other because they are factory direct supply of physical stores buying through them, this argument had to let us chilling. Mentioned in the official Mall Home link the campus agency business, I have to consult the identity of our local students to discount is 5.5 fold, based on sales in the late perhaps rebate. Learned this information, the recognition and confidence of Li Ning reform reduced by half, a time when the the 2013Q2 order submission time, I have set a very conservative amount, because I can not see the future in the form of, to see the future of online shopping entity in the end can affect how much? See Li Ning Company will make the change of electricity supplier? Taobao mart sales, we can also explain to the customer which is fake, what kind of explanation when we rise to the official mall?
online and offline balance change balance
this point, you may have questions Is it only Li Ning, is that right? Other brands and industry? Through my research found that sports brands almost all have been more or less online shopping, each brand are afraid of the fall of the market Mens Timberland Boots Sale, and have established their own flagship store and network distribution channels UGG Knightsbridge. Online shopping is not cheap to almost not be able to survive, not cheap and there is no volume, which is an accepted fact of online shopping, this mode too great a blow in the line, and ultimately destroyed likely than others, and own brands and channels. Either canceled join the wholesale mode into retail mode, which can be controlled on the market as a whole. If not balanced line online interests, this will probably be the best mode.
Did not do online and offline balanced mode? The answer is no, which is often said O2O mode. Here I can share a personal experience, 11 years to buy building materials UGGs Classic Tall Dylyn Sale, decoration marriage room, just encountered 51 promotional Taobao, buy Dekor parquet line price to about 400, the line is not to 200 Dekor flagship store customer service informed when I photographed payment will be issued to the local dealer, site installation and after-sales service by the local dealer. Convention site installation time and Accessories select goods sent to the local dealer, local dealers phone to inform me. I chat thing about online shopping to meet dealer after a long time dealer boss told me that their first online shopping customers, I ask not affect them, the boss said Dekor installed and accessories and after-sale rebates must choose their accessories and installation fees they can earn. Nothing to lose profits than before. This mode should be a variety of brands should learn from, buy online, offline service, so that the combination of the two. In fact, Taobao is not only Dekor so many brands this mode. TATA wooden doors, and Europe to send cabinet Men's UGG Butte Clearance, these are some O2O mode I found in the decoration of the marriage room to do a better brand. This will not only stabilize the existing sales channels, online recruiting more customers for brands and distributors to bring more sales and profits, to kill two birds with one stone. I think it is so advanced supply chain management and logistics, Li Ning is also not difficult to implement this mode!
For this mode, an initial direction for reference: 1 line ordering mode use the existing model, divided into stable first order of general models and A + models several production lines in my mind sold under running water. 2, online new pricing compared with the line between 15-30% lower, both to meet the online shopping cheap mentality and can maintain good line price. 3 integrated network of sales channels, the only retained Li Ning official shop Chuanhuo code management, tracking to distributors, privately participate in this mode is canceled after the discovery of online sales. 4, the establishment of a national online sales line service platform, all dealer and willing to participate in the quality level distributors to establish their own line service department. Online sales directly to consumers in accordance with the regional express, give your local dealer or distributor rebates in accordance with the delivery address. Line service department for follow-up after-sales service and maintenance, to stabilize customer base. Improve the reputation of the brand North Face Windstopper Jackets Sale. 5, all involved in this mode the shop to create a consumer experience, experience Li Ning, the latest technology and sports technology platform to enhance brand professional.
we not only want to see the change of Li Ning contract resources to change the mode of ordering, product changes, and inventory control. Li Ning can change for the better in the electricity supplier.
a reborn!
Share: (function () {var user = sinaSSOManager.getSinaCookie (); if (user) {document.write ('> Related reports: Li Ning, you get it working after 90! Ning: old native Overlord, Today, both internal and external Li Ning to open shop in the U.S. Pathfinder overseas online channels> guess you like
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