Red children CEO Xu Peixin (Sina Technology Ho Tung / photo)
exclusive interview says.
dressed in a neat suit, shirt casual two buttons to unlock the above reaction Xu Peixin both professional and very relaxed. Into acquisition intermediary
media
March 25 afternoon, Suning held a press conference, announced $ 66 million acquisition of red children, announced this news in the industry has long been not The reason for this is because back in early July, people in the streets began to takeover rumors of Suning and red children, and related news from time to time to see to the newspapers.
however, is that the industry passed more than two months of acquisition, Xu Peixin, the media has played an intermediary role in unintentional positive outcomes.
time, Suning Tesco are planning to build an open platform with red children approached settled, Suning Tesco open platform Merchants can not reflect the brand of the red children, in both the IT team the cooperation announced fizzled out after a period of time in contact.
Xu Peixin introduction, is the takeover rumors in the media to let him re-think, if you can not and Suning Tesco products cooperation, not equity cooperation, subsequent contact So ripe.
the same business philosophy, the same SAP system, and that the electrical nature of the business is retail, and eventually to two months to finish the M & A process.
survive just fine
Replay Red child past eight road of growth, can not help but regrettable. The red children started baby products mail order catalog and online ordering, by the first in the industry to look to VC, is the first electric self-built logistics and commercial enterprises. Dangdang and Amazon and even more than at the peak of its development, the sales of the red children.
According to the Beijing Times (microblogging) 2007, June 8 red children that day turnover reached 170 million by the end of March time turnover of 120 million a conservative estimate of this data, 2007 full-year sales will exceed $ 600 million. It is reported that Chinese entrepreneurs, sales of the 2007 Red child is expected to exceed 10 billion yuan. Over the same period Dangdang, according to SEC documents, the 2007 annual turnover of 4.5 billion yuan, Analysys International data show Dangdang ranking Amazon front.
However, this was seen as a benchmark for the industry enterprises in e-commerce in a blowout of the years, the performance has experienced zero growth, train like a high-speed gallop instant Jicha.
from the disclosure of the data, in 2009 would reach $ 2 billion in 2010 but fell to $ 1.5 billion in 2011 and 1.5 billion yuan, while over the same period Jingdong Mall and other electricity providers experienced The high-speed growth of over 200%.
for unsatisfactory performance, investing origin Xu Peixin care more about the company can not survive, survive and can still do the scale of 10 million is good, he thinks, in the company of several important stage respectively catalog sales taken gradually electric supplier, category expansion, the company professional Online SAP system and other measures, are doing the right thing at the right time.
even when asked about the decision-making of the past experience and lessons learned, Xu Peixin insisted only regret is late to the company of professional managers of the company's training system established late, this will There are more people, not because of the development of the red children left behind, it makes red child is more efficient in that two years of professional competition.
open aircraft repair aircraft Suning not stupid
from the strategy The 2010-2011 red children experienced the throes of transition, the SAP system on-line, catalog sales officially turned to Internet sales, cut off since logistics, professional strategies were implemented two years Xu Peixin described as repair aircraft flying planes.
adhere to in face red children aircraft may crash at any time under the enormous pressure of transformation UGGs Corinth Boots, from the supplier to the customer, including the organizational structure, talent introduction, the overall transformation of the operational logic, Xu Peixin now still happy with their original decision, Internet business to maintain an annual growth rate of 300%, and cut up a directory on the Internet a complete shift to the Internet, two years from the directory North Face Women's Boots Sale, a million to do 10 million. As of June 2012, the the red child Internet sales accounted for nearly 80% of the total national sales.
this growth can not be said not fast, but the overall decline in performance, but it is a fact, some critics said the red children is declining eventually lead to frustration sale, Xu Peixin this completely deny.
, Suning will acquisition you? you get a company to Suning give you that one million, one million is a burden, not necessarily not the money to send him. bid farewell to the red children
, as one of the founders of the Xu Peixin appeared relatively calm, he repeatedly stressed that this is the best choice of the red children and its employees, they can be considered completed a phased task to the SAN.
traditional geographical SAP, SAP on the e-commerce geographical
talking about personal future, Xu Peixin silent a moment, will be a period of time as a consultant of the red children, the future will still regression line of work, investment, the main concern: the media, retail and medical direction . The Ho Tung
following is Xu Peixin oral order part of the deletion:
red children is the electricity supplier banner
call a spade a spade, day press release then I ask myself, I should feel a little, excited, a deal completed should be very excited or depressed. If it is a bit frustrating not. Or lost, before you do companies sell to it, there will be lost this mentality, no. Call a spade a spade is not media plan, the words I said last night, I said nothing.
a business, some of the ideas of the Chinese people, said a business I do will always be my fence around a yard like our family will always be my Western enterprises walled courtyard is not do Chinese enterprises, it is not lying, I said four years ago, the success of an enterprise is not only its size, operating profit, as well as to see if it does not promote the industry, this industry even contribute to society, today I want red children companies do.
point of this enterprise is not able to heritage? Lineage tradition, not in your hands to Ford today is not the control of the Ford family, today Sony Sony family is not controlled, these enterprises bigger must be social, even the earliest employees, shareholders, society . These conditions, I think, regardless of the outside world how to say my own still feel it is a positive red children over the past eight years, the company valuable team valuable valuable customers.
a detail quite touched me, when we announced that floor, a microblogging personal, say red children to sell our home where to buy milk? First, look forward to his red children, trust and love. I just speech that also speak, I said red children is a banner, a customer of his trust.
another said, most people think of China, that is, not to sell, but rather I hope to sell it is a greater development. Including the excellence sell Amazon sold when more than 1 million of 30 million. The employees previously this platform, you give him a greater chance for greater things they are good. From the company's development, the continuation and development of the employees of the brand, I am very pleased. Nothing, I feel lost, I did not so much excitement North Face Women's Boots Sale, at least, this thing started talking about now see, is still relatively very pleasant cooperation, it is quite smooth, not the middle of the big ups and downs difficulties difficult, not so big ups and downs.
yesterday our monthly Monday flag-raising, this silk flag I did you get signed on cross flag, to the chief of Suning, the red children banner electricity supplier. This second flag, the eight years of our employees are in the top, and every time shouting sworn oath to the flag, this flag has a lot of promise. Third, this flag also has a lot of expectations, everyone's dream. Many of our employees is very touched, I felt quite calm. I think at this point of the red children combined with Suning, is the best choice. I also completed a periodic task.
two months M & A
earliest Suning Tesco in do open platform to find red children to do. Both sides of a contact, contact including IT staff team staff, because we are SAP, including the company's business philosophy for electricity providers agree, we all agree that retail electricity supplier, electricity providers are not IT, the IT is only a tool. These have a very strong fit later this down, why do it? Suning said, you can not have red children I sell brand put down. But under team contact Tesco our team contact is very pleasant, and I can not say that on the Tesco brand threw a red child it can not work.
precisely the media played a crucial intermediary role, saying that they are not to be mergers and acquisitions, Suning strategic acquisitions. Precisely to remind us that if we can not cooperate on equity cooperation. This look down soon. Came into contact with in July, announced on Tuesday that former Friday (21) the contract did not Moving on.
red children is a pure foreign-owned companies in 2006, to obtain approvals was only three similar structure UGG Tularosa Route Cable Boots, we are 001 approvals. We are not VIE architecture Northface Boots Sale, if VIE company is too simple, direct shares directly sell the line. Easier to exit from the perspective of capital than listed air max shoes.
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dressed in a neat suit, shirt casual two buttons to unlock the above reaction Xu Peixin both professional and very relaxed. Into acquisition intermediary
media
March 25 afternoon, Suning held a press conference, announced $ 66 million acquisition of red children, announced this news in the industry has long been not The reason for this is because back in early July, people in the streets began to takeover rumors of Suning and red children, and related news from time to time to see to the newspapers.
however, is that the industry passed more than two months of acquisition, Xu Peixin, the media has played an intermediary role in unintentional positive outcomes.
time, Suning Tesco are planning to build an open platform with red children approached settled, Suning Tesco open platform Merchants can not reflect the brand of the red children, in both the IT team the cooperation announced fizzled out after a period of time in contact.
Xu Peixin introduction, is the takeover rumors in the media to let him re-think, if you can not and Suning Tesco products cooperation, not equity cooperation, subsequent contact So ripe.
the same business philosophy, the same SAP system, and that the electrical nature of the business is retail, and eventually to two months to finish the M & A process.
survive just fine
Replay Red child past eight road of growth, can not help but regrettable. The red children started baby products mail order catalog and online ordering, by the first in the industry to look to VC, is the first electric self-built logistics and commercial enterprises. Dangdang and Amazon and even more than at the peak of its development, the sales of the red children.
According to the Beijing Times (microblogging) 2007, June 8 red children that day turnover reached 170 million by the end of March time turnover of 120 million a conservative estimate of this data, 2007 full-year sales will exceed $ 600 million. It is reported that Chinese entrepreneurs, sales of the 2007 Red child is expected to exceed 10 billion yuan. Over the same period Dangdang, according to SEC documents, the 2007 annual turnover of 4.5 billion yuan, Analysys International data show Dangdang ranking Amazon front.
However, this was seen as a benchmark for the industry enterprises in e-commerce in a blowout of the years, the performance has experienced zero growth, train like a high-speed gallop instant Jicha.
from the disclosure of the data, in 2009 would reach $ 2 billion in 2010 but fell to $ 1.5 billion in 2011 and 1.5 billion yuan, while over the same period Jingdong Mall and other electricity providers experienced The high-speed growth of over 200%.
for unsatisfactory performance, investing origin Xu Peixin care more about the company can not survive, survive and can still do the scale of 10 million is good, he thinks, in the company of several important stage respectively catalog sales taken gradually electric supplier, category expansion, the company professional Online SAP system and other measures, are doing the right thing at the right time.
even when asked about the decision-making of the past experience and lessons learned, Xu Peixin insisted only regret is late to the company of professional managers of the company's training system established late, this will There are more people, not because of the development of the red children left behind, it makes red child is more efficient in that two years of professional competition.
open aircraft repair aircraft Suning not stupid
from the strategy The 2010-2011 red children experienced the throes of transition, the SAP system on-line, catalog sales officially turned to Internet sales, cut off since logistics, professional strategies were implemented two years Xu Peixin described as repair aircraft flying planes.
adhere to in face red children aircraft may crash at any time under the enormous pressure of transformation UGGs Corinth Boots, from the supplier to the customer, including the organizational structure, talent introduction, the overall transformation of the operational logic, Xu Peixin now still happy with their original decision, Internet business to maintain an annual growth rate of 300%, and cut up a directory on the Internet a complete shift to the Internet, two years from the directory North Face Women's Boots Sale, a million to do 10 million. As of June 2012, the the red child Internet sales accounted for nearly 80% of the total national sales.
this growth can not be said not fast, but the overall decline in performance, but it is a fact, some critics said the red children is declining eventually lead to frustration sale, Xu Peixin this completely deny.
, Suning will acquisition you? you get a company to Suning give you that one million, one million is a burden, not necessarily not the money to send him. bid farewell to the red children
, as one of the founders of the Xu Peixin appeared relatively calm, he repeatedly stressed that this is the best choice of the red children and its employees, they can be considered completed a phased task to the SAN.
traditional geographical SAP, SAP on the e-commerce geographical
talking about personal future, Xu Peixin silent a moment, will be a period of time as a consultant of the red children, the future will still regression line of work, investment, the main concern: the media, retail and medical direction . The Ho Tung
following is Xu Peixin oral order part of the deletion:
red children is the electricity supplier banner
call a spade a spade, day press release then I ask myself, I should feel a little, excited, a deal completed should be very excited or depressed. If it is a bit frustrating not. Or lost, before you do companies sell to it, there will be lost this mentality, no. Call a spade a spade is not media plan, the words I said last night, I said nothing.
a business, some of the ideas of the Chinese people, said a business I do will always be my fence around a yard like our family will always be my Western enterprises walled courtyard is not do Chinese enterprises, it is not lying, I said four years ago, the success of an enterprise is not only its size, operating profit, as well as to see if it does not promote the industry, this industry even contribute to society, today I want red children companies do.
point of this enterprise is not able to heritage? Lineage tradition, not in your hands to Ford today is not the control of the Ford family, today Sony Sony family is not controlled, these enterprises bigger must be social, even the earliest employees, shareholders, society . These conditions, I think, regardless of the outside world how to say my own still feel it is a positive red children over the past eight years, the company valuable team valuable valuable customers.
a detail quite touched me, when we announced that floor, a microblogging personal, say red children to sell our home where to buy milk? First, look forward to his red children, trust and love. I just speech that also speak, I said red children is a banner, a customer of his trust.
another said, most people think of China, that is, not to sell, but rather I hope to sell it is a greater development. Including the excellence sell Amazon sold when more than 1 million of 30 million. The employees previously this platform, you give him a greater chance for greater things they are good. From the company's development, the continuation and development of the employees of the brand, I am very pleased. Nothing, I feel lost, I did not so much excitement North Face Women's Boots Sale, at least, this thing started talking about now see, is still relatively very pleasant cooperation, it is quite smooth, not the middle of the big ups and downs difficulties difficult, not so big ups and downs.
yesterday our monthly Monday flag-raising, this silk flag I did you get signed on cross flag, to the chief of Suning, the red children banner electricity supplier. This second flag, the eight years of our employees are in the top, and every time shouting sworn oath to the flag, this flag has a lot of promise. Third, this flag also has a lot of expectations, everyone's dream. Many of our employees is very touched, I felt quite calm. I think at this point of the red children combined with Suning, is the best choice. I also completed a periodic task.
two months M & A
earliest Suning Tesco in do open platform to find red children to do. Both sides of a contact, contact including IT staff team staff, because we are SAP, including the company's business philosophy for electricity providers agree, we all agree that retail electricity supplier, electricity providers are not IT, the IT is only a tool. These have a very strong fit later this down, why do it? Suning said, you can not have red children I sell brand put down. But under team contact Tesco our team contact is very pleasant, and I can not say that on the Tesco brand threw a red child it can not work.
precisely the media played a crucial intermediary role, saying that they are not to be mergers and acquisitions, Suning strategic acquisitions. Precisely to remind us that if we can not cooperate on equity cooperation. This look down soon. Came into contact with in July, announced on Tuesday that former Friday (21) the contract did not Moving on.
red children is a pure foreign-owned companies in 2006, to obtain approvals was only three similar structure UGG Tularosa Route Cable Boots, we are 001 approvals. We are not VIE architecture Northface Boots Sale, if VIE company is too simple, direct shares directly sell the line. Easier to exit from the perspective of capital than listed air max shoes.
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