Saturday, October 13, 2012

others pure heart null and void


and other traditional map makers, the first Internet genes to transform themselves so high in the mobile Internet era, Germany has won a pivotal position in the industrial pattern, such a historic opportunity it?
before the arrival of the mobile Internet boom Timberland Mens Boots Sale, AutoNavi CEO as from Wu was once a frequent visitor to the golf course, but now, the company turned to the new adventure of the mobile Internet, made him feel more exciting than golf.
that period with the golf day as partners not completely out of interest, mostly from boring - three years ago, in the field of car navigation, high German and NavInfo as a duopoly market, each year nearly 20 million new cars domestic annual production AutoNavi eat and drink can easily do worry about, but into from the military's view, this day passes peacefully, but not always so exciting, the bones The always restless Hubei is not satisfied only party princes segments.
In fact, if out of the automotive industry from the Internet perspective, year-round performance to maintain high growth and holding the position of core resources AutoNavi is undoubtedly a stealth champion from traditional industries.
from a performance point of view, the high German performance skyrocket after 2007, operating income increased from $ 29.6 million in 2007 to $ 127 million in 2011; net profit from the increase from $ 5.7 million in 2007 to $ 38.4 million in 2011. In July 2010, AutoNavi successfully listed on NASDAQ, the first stock listed overseas domestic Map software vendors.
structure from the business point of view, the main car navigation business as the company's revenue continued to maintain strong growth, firmly seize the high-end models in Europe and the United States, Mercedes-Benz, Audi, BMW and other major customers, and NavInfo new together occupy more than 90% market share of the entire car navigation industry.
in the field of Internet maps, AutoNavi more obvious advantages: it is the rare Class A qualification with mapping so that the size of the listed company's corporate, some consumers are more familiar with, such as Google Maps Soso map Internet Map data sources are from Germany, including Google, Sina, Alibaba, Microsoft and other major Internet companies base map and map API service is invoked from high Germany.
In fact, five years ago, in the field of map navigation, backed by the China Aerospace Science and Technology Group NavInfo still the undisputed industry leader. As the rare private enterprises in this industry nike air max outlet, both government resources and financial strength, high German in a challenger position of thinking in the industry as a whole, but also around the success of the quantity theory of automotive customers in 2006, high Germany saw the huge opportunity of the Internet for map navigation, active genes of the Internet into the traditional industries to map navigation technology to reshape their own competitiveness.
In July 2010, when AutoNavi listed on Nasdaq, has become the market share and one of the duopoly of NavInfo alphabetical compete with the map navigation field, far throw off the original contrast matched small and medium-sized the Figure providers, however, reached the traditional industries of the Internet thinking invincible Germany CEO into from Wu does not intend to stop there, his deeply Baigao De come by whom, but also determined to lead the high German start a field greater adventure.
18 months an opportunity for change
transformation of AutoNavi the idea of ​​mobile Internet from the beginning of the listing on the Nasdaq in 2010 clearly been put out.
listed in 2010 in the number of internal meetings I put forward: the opportunity of only 18 months UGG Classic Short Dylyn Boots, and this time will be a process of shuffling into Wu said.
seize mainly Europe and the United States Department of orders for high-end models, the 2010 high the Deji this and the NavInfo do the evenly divided and completely throw off the other map makers, 2010, in the industry each diagram providers are still thinking about how to seize the big customers to crack down on opponents when AutoNavi clearly eyeing the mobile Internet - as from the military in the eyes, which is a larger reshuffle opportunity.
AutoNavi a background to make the transition to the mobile Internet strategy into early from the military saw the dismal state of the automotive sector: view from the domestic auto shipments every year there are still 20 million new cars market, but the growth trend in long-term slowdown; market share, high German and NavInfo new duopoly situation will not change for a long, car manufacturers for their own interests to consider also unable to accept the dominance of a situation; despite The high-end automotive navigation revenue to maintain an average annual growth of 30%, far more than the average annual growth rate of China's auto industry, but in the long run, the car navigation preloaded business is gradually approaching the ceiling of growth.
into realized from the military, if the original ideas to do things is no way out: the tip of the iceberg location services to user-oriented, from the point of view of the user scale cars each year 20 million production, front-end navigation assembly rate of less than 8%, while mobile App users easily ten million, which is a more big market. Into from Wu seems the car business big problem is that it is a B2B business, which would bring the company's revenue concentration elevation, the higher the concentration of income, the higher the risk, when a handful of large car brand contribution to the company's main source of income for high German long-term disadvantage. In addition, in automotive B2B business, high German as a Party B to provide navigation preloaded services for automotive manufacturers, price trends can not control, is also a lack of pricing the potential risks that can not be ignored in high German.
while well aware of the potential risk of car-dependent business may bring into to see more from the Wu enormous prospects of the mobile phone.
First of all, if on the accumulation and understanding of the mobile Internet, high German than competitors in the field of traditional patterns providers step ahead UGG Bailey Button Krinkle Boots. 2005 AutoNavi acquired an Internet map Figure League Technology Co., Ltd. and later to the brand Mapabc transformed into high moral map. In September 2006, high German cooperation with China Mobile to provide map data for its location services platform. For a more traditional competitors AutoNavi have to grab the opportunity.
followed into the mobile Internet means to seize the terminal, to seize the terminal core to rely on the applications and services, and the ability to operate, map makers to provide solutions for the smart phone means more for them high requirements emphasize the full user experience solutions and not just as in the past just to provide navigation function. In this process, will also further strengthen the high German opponent product capabilities and advantages.
more importantly, directly facing the end users of the mobile Internet means that the entire process should occur subversion. The previous map service is similar to the publishing industry, annually publish certain map version, lack of data updated in real time between the two versions, to enter the field of mobile Internet, along with the establishment of a set of feedback mechanisms, the users can real-time feedback map error and corrected in a short period of time, in order to form a positive cycle will further enhance the performance of high moral map accuracy, opened with the distance of the opponent.
, first of all, from the root should from data architecture level to overturn this huge threshold for other map makers and latecomers do location-based services.
into from Wu has realized, in the era of mobile Internet, over the past thousands of people across the country collected data entry, editing and the way the market is unlikely to meet the needs of the mobile Internet. The need to establish a diversified real-time data updates. Improve data in addition to go after their own collection but also with third-party partners, data fusion, as well as interact with the user, plus aviation collection of images, which is the concept of a map data.
seems AutoNavi 18 months ago into the mobile Internet or accounts got opportunities, when Google has just quit China, Baidu is not a big way into the map field air max clearance sale, 18 months is a golden opportunity for us this year as Baidu Internet giants in the the LBS field of action on the very big. The Maps of
means
now it seems, into 18 months from the Wu proposed reshuffle opportunity not just for map navigation manufacturers will even affect the mobile Internet pattern.
If 2010 is the year of the Enlightenment of the mobile Internet, 2011 is the year of the outbreak of the hardware grappling applications everywhere, then into the 2012 mobile internet natural Industry Focus can not be ignored.
July 27 this year, Baidu second quarter 2012 earnings conference call, Baidu CEO Robin Li made it clear that, in the mobile Internet era, the map of strategic significance, in that two months ago, Baidu launched the first real map to map to the core, full force in the LBS field.
the same in July, Sina CEO Charles Chao (microblogging) answered in the first-quarter results conference microblogging commercialization clearly the location-based advertising model, the mobile Internet era UGGs Ansley Boots Sale, position value has been more and more attention.
in high German CEO into from Wu's view, the significance of the mobile Internet era map and no less than the value of search PC Internet era - as with phone features natural associated infrastructure applications, maps may become mobile the entrance of the new Internet era.
; But in the era of mobile Internet, App into the mainstream, each App is a separate entrance, not an application to occupy all of the entrance for this reason, many applications call AutoNavi map, it will be more than search of bigger entrance, because the map is the underlying basis of the application.
In fact, trying to make the map become entry-level basic applications, partner platform-level map data output is high German core direction of the mobile Internet strategy.
in the latest release of iOS 6, Apple will choose high moral map as the phone comes with the official map, the contents of the map and back-office services are integrated and provided by high German. This is a major positive for high Germany has been pushing the high moral map client.
As of the end of August 2012, Germany phone map users exceeded 75 million, more than 36 million active users, the iOS 6 officially released, this number will continue to climb.
into from Wu's view, the cooperation with Apple on the the AutoNavi the maximum value is high German navigation truly become mobile phone manufacturers own native applications, in addition, high German and Samsung Andrews The manufacturer of pre-installed cooperation has been ongoing. App
the bottom of the phone service could truly occupy a terminal.
end the occupation means high German real hand, a lot of foreseeable commercial mode.
In fact, the map biggest opportunity in the mobile Internet era is that it has the potential to become a great marketing platform to. Any electricity supplier to a life of service are inevitable and location into contact with the map data and third-party content providers, such as public comment poi information integration, on the one hand, with partners like when search engines go traffic, on the other hand combines the depth of the content of the map data is no longer the original dead data into valuable information that has a huge sticky user.
AutoNavi new challenge
course, as high Tak relying on the Internet thinking from followers in the traditional map navigation industry becomes invincible, and now when AutoNavi truly comprehensive access mobile Internet. The face of more powerful Internet latecomer AutoNavi has changed from the original challenger became hand resources advantage insurgents how to map resources allow the hands to release the maximum value rather than being slowly digested this company in the mobile Internet era facing new challenges.
displayed according to Analysys International released the 2012 China mobile phone map client market data monitoring report: the first quarter of 2012, before the four were high moral map, Google map, Baidu Maps and Nokia Map Market The share accounted for 26.3%, 23.2%, 13.6%, 9.6%, after just one quarter, the data becomes 25.7%, 17.5%, 17.3% and 7.3%. Google Maps and Nokia Maps are dropped sharply (the Nokia even fell to seventh place), corresponding market share of Baidu map to get the company's strategic tilt began to rise sharply.
the end of September 2012, when iOS 6 officially released in China, high moral map occupation Apple phone, Baidu also launched Baidu Map 4.0 directly with high German fight in front.
Baidu Map Version partial in the past compared to the instrumental, this time Baidu did not choose too entangled and has been very mature high German map instrumental services transition to local life, but in the version 4.0 . According to the person in charge of Baidu map, Baidu map 4.0 launched complete travel tools to the local life search service platform upgrade means Baidu Map. Thus, Baidu Map Help Baidu Internet LBS industry, the integration of development.
there is no advantage (Baidu map called the NavInfo API itself does not have a mapping qualification), but relying on Baidu deep accumulation operations and marketing in the Internet field, as the technology to send high German also hard not to feel the pressure .
the AutoNavi opportunities over and over again with much larger rivals context, to rethink the future
mobile Internet business boom compared to the Gold Rush, Germany is not as most start-up companies as nothing shirtless, but an admission to hand mobile Internet era, the core resources - - location, mobile Internet products in almost all the true sense of the inevitable relationship with position, high German, with the map advantage accumulated over the years so that he can rely on selling water to act as this gold rush by lying to make money a.
However, as it seems from the military, if only to act as selling water, open API, not to provide services directly to consumers, unable to establish a high German brand, precisely because so mobile client strategy become the German mobile strategy a top priority, and the only way to let AutoNavi before the era of mobile Internet B2B companies successfully transition into the mobile era B2C enterprise.
However, the completion of a B2B to B2C transformation after high Germany in the next two to three years, will face a more complex transformation.
must first solve the problem,
a common understanding is the the AutoNavi map client currently has more than 80 million users, so that more and more third-party application integration to client With this flow advantage for them with to flow, and at the same time they also prosperity and blessing of high moral map.
but this is an extremely complex project, and whether it will make the map becomes increasingly heavy, high German company as a technology gene from internal management to the staff structure able to adapt to this change, the more important is the mobile phone map is usually used in a very utilitarian usage scenarios instrumental stuff is eat, drink so entertaining needs more capable of carrying a doubt.
perhaps, the open platform is not Dataichangxi the true sense as the pursuit of lively, but should also be based on the cultivation of internal strength, not partners but rather on their own platform allows to the application of the partners and the new ability to map into the output of valuable data, can be sustained in a low-key manner. This will also enable high German in the future may face a time from B2C to B2B transformation - the mobile Internet the maximum value of these companies not let it come to the stage to become a star, but have the opportunity to use the mobile Internet AutoNavi way to transform their business, and continued to bring more high-quality and accurate map service partners.
according to the mobile Internet the way to the establishment of the data, and the number of location-based services enterprise open cooperation.
select vertical field giant cooperation is actually already well underway.
September 13, the domestic online travel giant Ctrip announced a high-Germany strategic cooperation, the integration of high moral map Ctrip for nearly 40,000 hotel information. Ctrip distribution alliance platform a seamless connection with the service cloud platform plans of Germany's position, the field of wireless travel booking help Ctrip hair force, to make up for its weakness in the area of ​​distribution of the high German.
in the process of transformation of the mobile Internet, high German've been thinking more and more clear: life service portal does not mean that the partners should be resources are integrated into the client, so that customers end becoming more and more weight, the true meaning of the map as the entry so that the map should be used as the basis of mobile Internet innovation soil, something to grow on the soil vitality, open platform open out introduced poi information common prosperity of the entire ecosystem.
mobile Internet business set off waves in essence, the whole world of digital and the whole business of the Internet, the process map is the basis of change is also critical node, how to further gene innovation of the Internet AutoNavi will determine what kind of position in the mobile Internet era achievements.
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