Shanghai reports <
Yanglin Hua / p>
grand advertising July in the preparations for the company's independent work of setting up. we are also in contact with the venture capital institutions, the future the grand advertising will be the introduction of venture capital, eventually separate listing. March 11, grand, group vice president of Shanda Online Zhu Jing, chief technology officer, revealed in the interview with this reporter.
since the end of last year, Shanda delisting after, the grand department there are three listed companies, respectively, for a grand game, cool six media and Korean game company ACTOZ, Shanda Literature still restart IPO. Grand Advertising and grand to pay
Tianqiao Chen, and advertising), grand Department For interwoven through its integration, penetration and expansion plan Bureau, the grand advertising which has been relatively hidden in the outside world. A grand advertising
can be traced back to 2007. The time, the grand obtained through the acquisition of Sheng Yue advertising, and big business to compete with Chinese-game advertising market by Sheng Yue advertising and Focus Media and BBDO Century game makers. However in the past few years, the business changed.
a grand advertising click effect the accurate display advertising platform, and future grand advertising will also external open real-time bidding (RTB, Real Time Bidding) advertising model.
grand
the the end of 2007, the of online suppliers camp and advertisers camp had first hit with because of the layout of a new gold mine. The gold mine called valuable place for advertising.
its time Northface Backpacks Sale, the battle of the advertising loggerheads for three modes. The first second places specializing in games built-in advertising cool through the acquisition of online advertising agency handed down miracle and its dynamic media representatives Focus, Focus entered the compound annual growth rate of approximately 60% of the game advertising industry; game operators BBDO century on behalf of, its establishment day Street Advertising Co., Ltd., and self-sufficiency within the major contractors game advertising built-in business.
third is the grand mode grand investment Advertising Co., Ltd. Shanghai Sheng Yue hope that the to become IGA field of third-party service companies, as well as other online games operators to provide advertising solutions.
, but over the years in the past, gold has become past tense. Zhu Jing pointed out:
such as game players in the game to see Coca-Cola ad, but that does not mean that the players line down Required supermarket to buy drinks Coca-Cola, in other words, brand advertisers ROI. In addition, brand advertisers have increasingly establish their own official mall, and more importantly, traceable to online With global advertising models gradually, and the transfer of precise delivery of the effect of advertising, the industry began to slowly realize that need to change.
new strategic thinking
When Sheng Yue business gradually shrinking, the addition of the two characters also accelerate the reorganization of the grand Advertising changes.
after Prior to joining Shanda, Zhu Jing former Yahoo Senior Director, responsible for the Yahoo global mailbox technology In 2004 the fledgling dispute Gmail and Hotmail, Yahoo Mail do global market share; follow Yahoo search leader, now Microsoft Search Lu Qi fully responsible for Yahoo's global the accurate advertising products and technology, research and development and launch of Yahoo's new generation of accurate advertising products.
Qi Lu joined Microsoft, Zhu Jing also return home and join a grand. This time, Shanda Online disk, including cloud computing, paid advertising (Sheng and Vietnam) and grand unified account platform services through four business segments, Zhu Jing mission is to get through the grand three games, literature and video user a user platform, and then with the huge flow of this platform is open to small and medium-sized developers, and finally by the developers' revenue share profit.
It is most important to just do the technical architecture in the background, but it turns out, did not directly face the public 'face' like Facebook, or very difficult to succeed. ultimately whether developers or traffic or other, how can users attracted. 2011, Tuoc Vinh Luong joined to become the grand senior vice president, the Shanda Online CEO has also accelerated the change. According to the reporter, Tuoc Vinh Luong former Yahoo senior vice president, also Lu Qi's in charge of the the Yahoo global search business.
demanding massive user data, this is grand advantage: . endures, auxiliary grand system technical support for other business.
FTB games
Zhu Jing revealed, products, operations and technology more than more than 200 grand advertising, the scale can be independent of the formation of the company for the financial aspects of self-financing, but only said the grand Advertising considerable amount of growth, and refused to disclose more financial data.
grand advertising through technology-driven, based on the click effect precise display advertising platform similar to Google Google Adsense. The grand the daily advertising platform advertising show, according to its data until June of this year, over 1.2 billion, covering 300 million Internet users UGGs Roxy Tall Boots. Grand ad has been made cool VI and the starting point for the exclusive sales agents, to complete the integration of Shanda Literature, cool, VI and Shanda's games flow.
Zhu Jing also revealed the idea into the RTB real-time bidding advertising model. In the U.S. online display advertising market, existing Google Adsense Google over the past three years has cut through the DoubleClick Ad Exchange Online display advertising real-time bidding advertising, and research firm eMarketer predicts online display advertising revenues will go beyond the end of the year Facebook. Response to Google's pressure and full flow surplus currency conversion, Facebook has recently been on-line real-time the auction advertising system Facebook Exchange.
real-time bidding advertising model is a new kind of online display advertising, the advertising market for similar securities market through the introduction of the industry chain, all the media flow into more open to solve the original Google Adsense mode of information asymmetry. Fast in the U.S. market real-time bidding advertising model, the related areas of China have been trading platform due to lack of advertising this vital industry chain has been absent.
But the situation has changed. Reporter has learned that UGG Classic Tall Stripe Sale, for the same purpose with Facebook monetization flow surplus, end of last year, Taobao has launched ad trading platform Tanx (By RateSum Without Ad Network Exchange); launched in China in April this year, Google DoubleClick Ad Exchange; August of this year, Tencent also has been traced to own the Tencent MIND's imminent accession to the real-time auction of the camp, while Reporters recently learned from relevant channels, Sina also has ownership of the platform.
addition to technology advancement, the Chinese market in these variables is important because of the flow and quality of the mainstream media itself is constantly encounter advertisers pressure to reduce the cost of clicks. The trading platform for the emergence of the domestic advertising northface jackets, also meant to end like this demand platform party (DSP) products Friends of interactive entertain themselves long-term Northface Men's 3 In 1 Jackets Sale, minor UGG Dakota Slippers, these ad trading platform to achieve the positive cycle of the industry chain.
Share: (function () {var user = sinaSSOManager.getSinaCookie (); if (user) {document.write ('> Related reports: Shanda Online CEO introduced Interpretation grand march display ads Shanda Literature eBook ads test free to read the the Ku6 business dragged grand performance of Mr. Chen to reflection not good advertising> guess you like
grand advertising July in the preparations for the company's independent work of setting up. we are also in contact with the venture capital institutions, the future the grand advertising will be the introduction of venture capital, eventually separate listing. March 11, grand, group vice president of Shanda Online Zhu Jing, chief technology officer, revealed in the interview with this reporter.
since the end of last year, Shanda delisting after, the grand department there are three listed companies, respectively, for a grand game, cool six media and Korean game company ACTOZ, Shanda Literature still restart IPO. Grand Advertising and grand to pay
Tianqiao Chen, and advertising), grand Department For interwoven through its integration, penetration and expansion plan Bureau, the grand advertising which has been relatively hidden in the outside world. A grand advertising
can be traced back to 2007. The time, the grand obtained through the acquisition of Sheng Yue advertising, and big business to compete with Chinese-game advertising market by Sheng Yue advertising and Focus Media and BBDO Century game makers. However in the past few years, the business changed.
a grand advertising click effect the accurate display advertising platform, and future grand advertising will also external open real-time bidding (RTB, Real Time Bidding) advertising model.
grand
the the end of 2007, the of online suppliers camp and advertisers camp had first hit with because of the layout of a new gold mine. The gold mine called valuable place for advertising.
its time Northface Backpacks Sale, the battle of the advertising loggerheads for three modes. The first second places specializing in games built-in advertising cool through the acquisition of online advertising agency handed down miracle and its dynamic media representatives Focus, Focus entered the compound annual growth rate of approximately 60% of the game advertising industry; game operators BBDO century on behalf of, its establishment day Street Advertising Co., Ltd., and self-sufficiency within the major contractors game advertising built-in business.
third is the grand mode grand investment Advertising Co., Ltd. Shanghai Sheng Yue hope that the to become IGA field of third-party service companies, as well as other online games operators to provide advertising solutions.
, but over the years in the past, gold has become past tense. Zhu Jing pointed out:
such as game players in the game to see Coca-Cola ad, but that does not mean that the players line down Required supermarket to buy drinks Coca-Cola, in other words, brand advertisers ROI. In addition, brand advertisers have increasingly establish their own official mall, and more importantly, traceable to online With global advertising models gradually, and the transfer of precise delivery of the effect of advertising, the industry began to slowly realize that need to change.
new strategic thinking
When Sheng Yue business gradually shrinking, the addition of the two characters also accelerate the reorganization of the grand Advertising changes.
after Prior to joining Shanda, Zhu Jing former Yahoo Senior Director, responsible for the Yahoo global mailbox technology In 2004 the fledgling dispute Gmail and Hotmail, Yahoo Mail do global market share; follow Yahoo search leader, now Microsoft Search Lu Qi fully responsible for Yahoo's global the accurate advertising products and technology, research and development and launch of Yahoo's new generation of accurate advertising products.
Qi Lu joined Microsoft, Zhu Jing also return home and join a grand. This time, Shanda Online disk, including cloud computing, paid advertising (Sheng and Vietnam) and grand unified account platform services through four business segments, Zhu Jing mission is to get through the grand three games, literature and video user a user platform, and then with the huge flow of this platform is open to small and medium-sized developers, and finally by the developers' revenue share profit.
It is most important to just do the technical architecture in the background, but it turns out, did not directly face the public 'face' like Facebook, or very difficult to succeed. ultimately whether developers or traffic or other, how can users attracted. 2011, Tuoc Vinh Luong joined to become the grand senior vice president, the Shanda Online CEO has also accelerated the change. According to the reporter, Tuoc Vinh Luong former Yahoo senior vice president, also Lu Qi's in charge of the the Yahoo global search business.
demanding massive user data, this is grand advantage: . endures, auxiliary grand system technical support for other business.
FTB games
Zhu Jing revealed, products, operations and technology more than more than 200 grand advertising, the scale can be independent of the formation of the company for the financial aspects of self-financing, but only said the grand Advertising considerable amount of growth, and refused to disclose more financial data.
grand advertising through technology-driven, based on the click effect precise display advertising platform similar to Google Google Adsense. The grand the daily advertising platform advertising show, according to its data until June of this year, over 1.2 billion, covering 300 million Internet users UGGs Roxy Tall Boots. Grand ad has been made cool VI and the starting point for the exclusive sales agents, to complete the integration of Shanda Literature, cool, VI and Shanda's games flow.
Zhu Jing also revealed the idea into the RTB real-time bidding advertising model. In the U.S. online display advertising market, existing Google Adsense Google over the past three years has cut through the DoubleClick Ad Exchange Online display advertising real-time bidding advertising, and research firm eMarketer predicts online display advertising revenues will go beyond the end of the year Facebook. Response to Google's pressure and full flow surplus currency conversion, Facebook has recently been on-line real-time the auction advertising system Facebook Exchange.
real-time bidding advertising model is a new kind of online display advertising, the advertising market for similar securities market through the introduction of the industry chain, all the media flow into more open to solve the original Google Adsense mode of information asymmetry. Fast in the U.S. market real-time bidding advertising model, the related areas of China have been trading platform due to lack of advertising this vital industry chain has been absent.
But the situation has changed. Reporter has learned that UGG Classic Tall Stripe Sale, for the same purpose with Facebook monetization flow surplus, end of last year, Taobao has launched ad trading platform Tanx (By RateSum Without Ad Network Exchange); launched in China in April this year, Google DoubleClick Ad Exchange; August of this year, Tencent also has been traced to own the Tencent MIND's imminent accession to the real-time auction of the camp, while Reporters recently learned from relevant channels, Sina also has ownership of the platform.
addition to technology advancement, the Chinese market in these variables is important because of the flow and quality of the mainstream media itself is constantly encounter advertisers pressure to reduce the cost of clicks. The trading platform for the emergence of the domestic advertising northface jackets, also meant to end like this demand platform party (DSP) products Friends of interactive entertain themselves long-term Northface Men's 3 In 1 Jackets Sale, minor UGG Dakota Slippers, these ad trading platform to achieve the positive cycle of the industry chain.
Share: (function () {var user = sinaSSOManager.getSinaCookie (); if (user) {document.write ('> Related reports: Shanda Online CEO introduced Interpretation grand march display ads Shanda Literature eBook ads test free to read the the Ku6 business dragged grand performance of Mr. Chen to reflection not good advertising> guess you like
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