Saturday, October 13, 2012

BlackBerry maker RIM


October 5, 2011, Steve Jobs from cancer, passed away at the age of 56 years old Sina Technology Zheng Jun, from the bottom of California
(Gone from our sight, but never our Apple Steve Jobs Memorial video media Source: Sina Technology memories Gone from our touch, but never our thoughts) This is Jobs cemetery yearbook mourn phrase, a few words, is entrusted with the infinite emotions .
unknowingly Jobs gone more than a year. Lifetime of ups and ups and downs, gone reputation covered. Although sleep hometown influence has never weakened. Every time Apple released new products, people will always think of this former Apple soul will always think of the same question: If Steve Jobs in what will happen Kid's UGG Bailey Button Triplet Clearance Sale?
addition to Jobs, which company founder's personal charisma can such a profound impact on the corporate culture. When Steve Jobs passing away, people began to worry about whether Houqiaobusi era of Apple also continues brilliant.
Jobs single-handedly created the Apple empire, and establish a perfect example of both culture and technology of electronic products, we have also created a maverick Steve Jobs of Apple, though still impressive, but it seems to have lost the kind of magic.
year time has passed, there are indications that: no Steve Jobs, Apple really will be different.
now Apple is still dazzling performance, stock prices soaring, the market capitalization continued to soar as the wheel of a high-speed forward, Cloak waves swing for. But earnings is not a measure of the indicators of the future of a technology company. As Gates said,
mention, no one knows the, Apple this high-speed power from Jobs period of inertia, or Cook an additional impetus. Even the the Apple ship of quietly deceleration, but also significantly faster than the other competitors, not many people can be found.
brand value fade
Apple's core competitiveness where? Lies in the unique brand value of Apple is that Apple's loyal user base.
Apple is home to different companies, has a unique and loyal user community. These loyal users commonly known as the
Apple products where the magic lies? The uniqueness of it is Apple products firmly grasp the user keywords psychological.
the world bustling, worldly troubles, people play roles constantly materialized, become part of the social and confused positioning itself gradually lose control of life. Live a boring life, day-to-day with the pipeline as dry goods, the monotony of the homogenization of individual.
Apple appeared in front of the modern, completely conquered the hearts of the fruit powder: When other electronic goods are industrial consumer goods, the unique design of the Apple products such as artwork beautifully; When everyone in use Windows, Apple users are proud to show of their choice.
now Apple has long been not a niche boutique, iPhone and iPad almost everywhere. The users can no longer get the kind of cultural identity from Apple products, psychological superiority relative to other products is also disappearing.
details not perfect anymore
Apple's product design is simple, exquisite workmanship, user-friendly interface, not only to meet user demand for user experience, but also to meet their psychological needs: to feel their own and others different. Apple products are never perfect, there are always a variety of defects, but the user can always get special tolerance.
but iOS 6 seems to be an exception, the iPhone 5 first week sales reached 500 million, but that a greater degree of waiting for the iPhone 5 backlog demand from users have previously holding money, can not conceal the failure of iOS 6 Office. Apple users loyal, but they did not irrational.
U.S. mobile market research company On Device 16000 U.S. iPhone user survey found that user satisfaction was significantly lower than iOS 5 iOS 6 Apple user satisfaction survey the first time in history.
Apple Map precisely iOS 6 shortest piece of wood. It needs to be pointed out Michael Kors Kingsbury Tote Outlet Sale, surviving even Jobs, Apple will also launch its own map, and to replace the biggest rival Google's service than anyone else, he hated the Android operating system, at the launch nuclear war
Pisces man Steve Jobs is a detail perfect control, even if Apple Map infancy, he will not allow Apple map appears so many details wrong. The wrong address, twisted road, strange navigation recommendations, Apple map not only become the worst user experience in recent years air max store, more forcing Cook had made a public apology, and even more embarrassing is that Apple actually recommends users competitors Nokia and Google products.
Jobs era of Apple unthinkable, will directly affect the value of the Apple brand. Even the original iPhone 4 Cook's apology seemed sincere but really, this is not Apple's DNA, at least do not belong to the Jobs era of Apple.
culture of secrecy vanished
Jobs is a psychological guru, marketing expert. Under his rule the Apple implementation of strict culture of secrecy, in addition to the core staff rarely informed of product information, any private leaked staff will mercilessly dismissed. To test employee loyalty, Apple even to the part of the staff deliberately released false information in order to grasp the
internal stringent confidentiality regime, apple media and user is playing a fishing game. Each time before Apple released new, there is always a lot of rumors, the actual situation of true and false, like a fishing bait, firmly grasp the media with the user's curiosity. Media and users know to send what products Apple, but do not know what products Northface Backpacks, suspense and curiosity continue to accumulate, in the climax when the conference.
Jobs, to confidentiality gene seems to have quietly left Apple. before the release of the iPhone 5, the network released a photo of the real machine, even data parameters at a glance. There is no suspense, there is no passion, the Apple conference from a thriller into a large spoilers.
new iPad and iPhone 5 conference, Cook is by far the most important two conference, no suspense new release, plain tedious, almost product release and other technology companies is not much different . Jobs charisma alone can be firmly in control of a conference, Cook iPhone 5 conference invited the band to enliven the atmosphere even thought of.
following serious leaks of the iPhone 5, iPad Mini photo and circulated on the Internet. Obviously Apple did not learn to take measures to remedy the situation. The Cook era Apple lost a culture of secrecy, and have lost the charm of one of the most important Apple products. There are only two possibilities: either Cook relax the secrecy system, or Cook prefer the way the media has leaked.
overconfident one risk
Jobs many legendary UGGs Dauphine Boots Sale, do market research. His greatness is not yet aware of some kind of experience in the market before they accurately predict and perfect delivery this experience UGG Lo Pro Denim Jacquard, and he is always right. Silicon Valley venture capitalist Mark Anderson (Marc Andreessen) had not optimistic about the iPhone's virtual keys Jobs was firmly believe that the user will eventually get used to Apple's operating experience.
all at the pinnacle of technology companies will be convinced that their own judgment on the industry and user experience, and to adhere to the direction of their own development. This self-confidence is a technology company's strength is reflected, but also the danger signs. Apple introduced the iPhone, Nokia and BlackBerry maker RIM are convinced that the physical keyboard is the direction of the phone, the iPhone will not be successful, but they are wrong, and paid a painful market price.
as a port of the mobile Internet, smart phone screen directly determines the user to browse the Web, brush microblogging, playing the game experience. The flagship smartphone screen to upgrade to the more than 4.5 inches, Apple still go its own way, barely will use a five-year, 3.5-inch screen If there is no Steve Jobs, Apple still adhere to the judgment of the user experience and a strong self-confidence, which is what is right or wrong?
Apple a brand value of $ 87.1 billion, the highest in the world's most influential brand topped the list, according to Forbes magazine named. Cook Apple's expanding market share and open up new markets, but there is no Steve Jobs, Apple's brand seems to occur with changes, and this change the short-term can not be the measure of money.
Cook is an excellent operator, Steve Jobs is a great pioneers. Cook often, and Steve Jobs is not often. Without Jobs, Apple really will be different.
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